The real estate industry is at a crossroads. For decades, the process of selling a home has remained largely unchanged, bound by traditional models and high costs. But today, that landscape is transforming, driven by new regulations and a growing demand from homeowners for more control, transparency, and value.
At Newfound, our mission has always been to lead that transformation. We believe that technology can make real estate simpler, more efficient, and more affordable for everyone.
That’s why we are thrilled to announce a pivotal moment in our journey: Newfound has acquired HomeLister, a cutting-edge platform renowned for its scalable technology and powerful AI solutions for home sellers.
This isn’t just an acquisition; it’s the fusion of two like-minded innovators. By combining the rapid growth of our own HomeRise™ platform with HomeLister’s advanced technology, we are taking a giant leap forward in our quest to build the future of real estate.
A Shared Vision for a Better Experience
“This is a pivotal moment for Newfound. Acquiring HomeLister supercharges our mission to provide unmatched value and savings to homeowners,” said Mike Maher, CEO of Newfound. “HomeLister’s proven technology and customer-first approach are the perfect fuel for our HomeRise platform. As the industry evolves, we are now in the pole position to define the future of real estate, leveraging AI to create a simpler, more transparent experience for sellers.”
That sentiment is echoed by HomeLister’s founder, Lindsay McLean, who will be joining the Newfound leadership team.
“We are thrilled to partner with a company that shares our DNA of using technology to lower costs and improve the customer journey,” Lindsay commented. “Newfound’s impressive growth, particularly with HomeRise, proves its ability to thrive in a challenging market. Together, we can empower even more homeowners across the country.”
What This Means for You, the Homeowner
At the end of the day, this news is about one thing: delivering more power and value to you. By integrating HomeLister’s industry-leading technology, we are enhancing the HomeRise platform to create an even more seamless and effective experience. Here’s what you can expect:
- Smarter Tools: Leveraging advanced AI to optimize every step of the listing process, from intelligent pricing recommendations to streamlined inquiry management.
- Greater Efficiency: A more powerful, scalable tech infrastructure means a faster, smoother, and more reliable experience from listing to closing.
- Unmatched Value: We are doubling down on our commitment to providing the most cost-effective solutions on the market, building on the more than $100 million we’ve already saved consumers in commissions.
Building the Future, Together
Since our inception, Newfound and our family of brands—including Houwzer and Trelora—have facilitated over 40,000 transactions totaling more than $10 billion in sales. This acquisition is the next logical step in our evolution.
As the real estate industry continues to change, we are more committed than ever to being the most trusted, innovative, and value-driven partner for homeowners everywhere. The future of real estate is transparent, affordable, and powered by technology. And together with HomeLister, we’re building it today.
For Press Inquiries:
David Speers
Head of Product Marketing, Newfound
Ready to see the future of home selling? Learn more about HomeRise.