Keep 90% of your own deals. And we hand you the listings.
No desk fees. No tech fees. No nickel-and-dime. Keep 90% on your own book — then we hand you signed listings, with photos and signs on us. Listings, not leads.
Whether you’ve built a book over a decade or you’re rebuilding after a tough year — the model is built to put more listings (and more take-home) in front of you.
A decade in the brokerage business. Tens of thousands of homes sold. Two brokerages and an enterprise team that brings you signed listings. Coverage in 34+ states and Washington, D.C.
The brokerage game
has never been more transparent.
Agents are the heart of real estate. AI and tech will help great agents do more deals, faster, and with less grind — but they’ll never replace the trust, the read-the-room judgment, and the emotional confidence a real human gives a buyer or seller at the kitchen table. There may be fewer agents in the years ahead. There will always be a need for a human expert.
After a decade running brokerages and more transactions than we can count, we’ve heard the same things from agents — over and over.
Here’s what they tell us, over and over:
- Fair splits — with no fees eating them. If you do the work and carry the cost, the upside should belong to you.
- Tools that get out of the way. Not another "proprietary platform" you have to babysit.
- Real deals — not a Zillow firehose you’re expected to qualify on your own time.
That’s the brokerage we built. → Schedule a no-obligation call with our team today.
Going through an acquisition?
Being told to migrate to a new platform you didn’t ask for?
If your brokerage just got bought, rebranded, or "upgraded," you already know how the next twelve months are going to go. New systems to learn. New fees on the next pay statement. New rules about your branding, your CRM, your pipeline. None of it makes you a better agent. All of it costs you deals.
That’s the most expensive part of your year — in time, in transactions, and in sanity. And nobody at corporate is going to ask you whether it was worth it.
We built Houwzer and Trelora for the agent who’s done absorbing that cost. The split goes up. The fees go to zero. The tech gets out of your way. And we hand you real listings while you’re getting your bearings.
Schedule a no-obligation call →Keep 90% of your book. Then let us hand you the listings.
On your self-generated deals.
Your book is your book. You built it. You keep it — 90 cents on every dollar.
not leads.
Signed listings, handed to you.
Real listings sourced through Houwzer and Trelora — with photography and signage paid for by us. You didn’t source it, didn’t market it, didn’t have to win it. You keep 35% of a deal you never had to create. That’s upside on top of your book, not a trade-off against it.
Most brokerages cap personal-book splits well below 90% and still expect you to source every deal yourself. We pay you 90% on your book and hand you signed listings on top — photos and signs covered.
You shouldn’t have to choose between keeping your hard-earned splits and getting handed real listings. With us, you get both.
We only make money when you make money.
The split only matters if there isn’t a stack of monthly fees eating it.
Desk fees
You shouldn’t pay rent on your own desk to do your own job.
Tech, coaching, training, or "marketing" fees
The tools you need are included. Period.
Surprise line items
Every other brokerage’s revenue model is a tax on you. Ours isn’t.
That’s not a perk. That’s just fair.
We don’t hand you leads. We hand you listings.
Two ways signed listings reach you — both built on more than a decade of Houwzer and Trelora operating in these markets, both exclusive to our agents. Neither can be replicated by a competitor overnight.
Sellers who came to a name they already trust.
For over a decade, Houwzer and Trelora have been selling homes in these markets — with a simple, pre-negotiated listing rate instead of the old 2.5–3% guessing game. Sellers seek us out for exactly that.
They arrive already knowing what they want: a full-service agent at a straightforward, published rate. No cold pitch, no convincing them the brand is real. The brand did that work years ago.
Those sellers get matched with one of our agents — exclusively. You’re not buying the right to chase them. The listing comes to you.
We don’t sell these, share them, or syndicate them to Zillow or Redfin. They flow only to Houwzer and Trelora agents — and each one is reviewed by an inside sales team member before it reaches you.
“These sellers already chose Houwzer and Trelora. By the time the listing reaches you, the hard part — winning the business — is done.”
Listings handed to you, already signed.
Newfound builds and maintains exclusive partnerships with the largest single-family property portfolio owners in the country — institutional investors with hundreds and thousands of homes to move. Our enterprise team does the work most agents would kill for: preparing the portfolios, negotiating with the seller, and securing the listing agreements.
Then they hand the listings to our agents. Already signed.
You don’t pitch the seller. You don’t compete at the kitchen table. You don’t burn a Saturday building a CMA on spec. You don’t sweat the listing presentation.
The listing is already yours. Your job is to do what you do best — sell.
“Most agents spend half their week trying to win listings. Our enterprise team has already won them — by the hundreds, by the thousands — and we hand them to you signed.”
One brings you sellers who sought us out.
The other brings you institutional inventory.
Brand demand at Houwzer and Trelora brings you sellers who already want a pro at a rate they already accepted. Our institutional partnerships bring you inventory that’s already on the books. Together, they replace the two most exhausting parts of being an agent: prospecting and pitching.
What’s left is the part you got into the business to do. Closing.
Lower commission per deal. Higher total take-home. Here’s why the math works.
Yes, our 1% listing fee means a lower commission per deal than the traditional 2.5–3%. That’s the part everyone notices first.
Here’s the part agents miss until they run the numbers:
- More listings. 1% pricing moves volume — significantly more listings per agent per year.
- More buyer-side opportunities. Every listing generates buyer-side opportunities. More listings = more closings.
- No fees eating the split. No desk fees, no tech fees, no transaction fees, no "marketing" line items. What you earn is what you keep.
- No spend on the listings we give you. The listings sourced through Houwzer, Trelora, and our institutional partners come pre-signed — with photos and signs covered by us. You don’t pay for them in dollars or in time.
- A compounding loop. More closings → more reviews and referrals → bigger personal book → 90% on every dollar of that book.
Illustrative — your numbers will vary by market. Cost figures reflect typical mid-range fees an active agent pays at a traditional brokerage. Most agents pay more.
12-deal year: traditional brokerage vs. Newfound
Same assumptions: real fees, conservative cost estimates, illustrative GCI figures. Your market and your numbers will vary.
3-deal year: traditional brokerage vs. year one at Newfound
We’ll show you the math for your market — and for your actual transaction count — on the call.
Schedule a no-obligation call with our team todayWho we are, and why we can hand you listings no one else can.
Newfound is the parent company behind Houwzer and Trelora — two licensed brokerages with more than a decade in these markets, backed by an enterprise team that secures institutional listings. All built around a single question: what would a brokerage look like if it was actually built for agents?
A decade in the business. Houwzer and Trelora have spent more than ten years closing transactions in markets across the country — long enough that sellers now seek the brands out by name. Our leadership team has run brokerage operations, negotiated institutional partnerships, and watched the industry try every "agent value prop" gimmick under the sun. The pitch on this page isn’t theory — it’s the model we run on, every day.
Two licensed brokerages. Houwzer and Trelora are full-service, licensed real estate brokerages with active agents, active listings, and a track record you can verify. Not a coaching program. Not a lead-resale operation. Real brokerages, with real clients.
Listings we own, not rent. The sellers who list with Houwzer and Trelora come for a name they already know and a rate they already accepted. Our institutional partnerships are direct relationships with the country’s largest single-family portfolio owners — not a marketplace bidding war. The deal flow is ours. The agents are ours. The economics line up because we built every piece of the chain.
We’re probably already in your market.
Houwzer and Trelora serve buyers and sellers across 34+ states and Washington, D.C. — active listings, active agents, and active deal flow from brand-driven seller demand and our institutional partnerships.
- Alabama
- Arizona
- Arkansas
- Colorado
- Connecticut
- Delaware
- Florida
- Georgia
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Louisiana
- Maryland
- Massachusetts
- Minnesota
- Mississippi
- Missouri
- Montana
- New Jersey
- North Carolina
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- South Carolina
- Tennessee
- Texas
- Utah
- Virginia
- Washington
- Washington, D.C.
Don’t see your state? We’re expanding fast — book a call and we’ll tell you what’s coming next in your market.
Is this the right fit for you?
This is built for the agent who:
Has built a real book and is tired of paying it away in splits. Or had a tough year and is ready to rebuild somewhere the brokerage actually feeds you instead of charging you. Or just got handed a forced rebrand by an acquisition and is taking the moment to ask whether there’s a better way to do this.
In every case, the pattern is the same: you want more closings without spending half the week prospecting. You’re done qualifying Zillow leads on the brokerage’s behalf. You want real listings, real sellers, and a real economic model where the upside lands in your account — not in a stack of monthly fees.
This probably isn’t the right fit if:
You want a sales floor of strangers and a manager handing out cold-call lists. You’re looking for a coaching program disguised as a brokerage. Or you’d rather pay a fixed desk fee and keep doing things exactly the way you always have.
If the first one sounds like you, the next step is a 15-minute conversation. No pressure, no obligation, no relentless follow-up campaign — if it’s not a fit, we’ll tell you, and we’ll tell you what to ask the brokerages you are considering.
Schedule a no-obligation call with our team todayFrom agents who’ve made the move.
I closed more deals in my first six months at Houwzer than in the previous year. The handed-over listings are real — and keeping 90% on my own book actually changed what I take home.Gary GarrisonColumbus, OH · Houwzer
I came over from a national franchise where I was paying fees on top of fees. Here, the split is the split. Nobody’s clipping me on the way through.Constance BennettSpartanburg, SC · Trelora
The listings that come through Trelora are unlike any lead I’ve ever worked. These sellers already chose us — by the time the listing reaches me, half the convincing is already done.Mary AskewDenver, CO · Trelora
Want to talk to one of our agents directly before you talk to us? We’ll make the intro.
Questions we get from agents (answered honestly).
Yes. Here’s the honest framing.
After more than a decade in these markets, Houwzer and Trelora have built brands sellers seek out by name — for a simple, pre-negotiated listing rate with a full-service agent. Those sellers come to us every month across 34+ states, and the listings flow to our agents exclusively.
Institutional investors add another layer: portfolio listings that come to agents already signed, in many cases in volumes individual agents could never replicate on their own.
The actual number of listings available to you depends on your market, your license, and your readiness to take handoffs. We’re not going to pretend it’s the same in Phoenix as it is in a smaller secondary metro. That’s exactly the conversation the intro call is for — we’ll show you the deal flow forecast for your specific market and what other Newfound agents in your area are seeing.
It depends on your license status, market, and how fast you can finish onboarding. For agents already licensed in a market we serve, most see their first handed-over listings within the first few weeks. Institutional portfolio listings are timed to the portfolio cadence — sometimes immediate, sometimes a few months out. We’ll lay out a realistic timeline for your situation on the call.
This is one of the most common questions, and it’s a real one. The short answer: every situation is different, and we’ll walk through yours specifically. In most cases, in-progress transactions stay with your current brokerage and close out under the existing listing or buyer agreement. Your new pipeline starts at Newfound the day your license transfers. We’ve helped a lot of agents make this exact transition — we’ll map yours out step-by-step.
Two kinds: seller listings driven by Houwzer and Trelora’s brand demand, and institutional portfolio listings from our investor partnerships — plus inbound buyer inquiries that come off those listings. Each one is reviewed by an inside sales team member before it reaches you. We hand off only when there’s a high likelihood of winning the business, and we cover photos and signs. You’re not chasing crumbs. You’re closing real ones.
Zillow and Redfin sell you the right to qualify their leads. We don’t sell you leads at all — we hand you signed listings. Theirs are expensive. Ours are exclusive to our agents. Theirs flood your inbox. Ours flow when the deal is real.
No desk fees. No tech, coaching, training, or marketing fees. No monthly minimums. We only make money when you make money.
No. Your book is your book. We pay you 90% on it. We’ll talk through brand and transition specifics on the call — every situation is different.
It depends on your market and what you’re optimizing for. We’ll figure that out together on the intro call. The economics, the listing flow, and the no-fee model are consistent across both.
If that sounds like the business you want to be in, let’s talk.
Fifteen minutes. We’ll show you the math for your market, the deal flow we have in your area, and exactly what joining Houwzer or Trelora would look like for you.
No pitch deck. No high-pressure follow-up campaign you can’t opt out of. If it’s not a fit, we’ll tell you on the call — and we’ll tell you what to ask the other brokerages you’re considering.
The only goal of the call is for you to leave with a clearer picture of your options. That’s it.
Prefer email first? Reach the recruiting team at recruiting@newfoundgroup.com — we’ll get back to you within one business day.